The I Love You stage has always possessed a certain aura, giving visitors the feeling that the bands are playing especially for each one of them, rather than for the hundreds of spectators. The stage is especially adored by those who favour the Baltic music scene and dances until dawn. 

Many famous artists such as Laika Suns, Momend, Super Besse, Inokentijs Mārpls, Mona De Bo, Alise Joste, The Pink Elephant, Big Wave Riders, Martas Asinis, Frankie Animal, Parara, Sibyl Vane, Tribes of the City, Bērnības Milicija, DJ Kārlis Dagilis, Zig Zag, Kārlis Kazāks, The Mundane, Black Apple Market and many more have perfomed on this stage.