Europe’s first festival pop-up channel – Positivus TV - was available to viewers for 76 000 minutes or 1265 hours. During its month and a half on-air period, the channel was viewed on all Lattelecom television platforms by 130 000 households and more than 140 000 households per day. which is over a third more than other music TV channels. Positivus TV has surpassed such global brands as MTV Europe and MTV Music 24, even covering twice as much air time as 1 Baltijas mūzikas kanāls.
Positivus TV cameramen traversed more than 2065 kilometres on foot with their on-shoulder cameras, filming more than 335 hours’ worth of footage, both before and during the festival. 54 people were working side by side for half a year in order to create and sustain Positivus TV.
In anticipation of the festival, the most viewed Positivus TV shows were Iesildāmies Positivus (Positivus warm-up), and fan-favourite performances from previous festivals, such as Scissor Sisters and James. During the festival, Positivus TV channel viewers displayed most interest for live-concert coverage, with Ellie Goulding, King Charles and Bastille making up the Top three most viewed channel acts. Using Lattelecom television’s extra recording function, most viewers recorded performances by two local bands - Carnival Youth and The Sound Poets, as well as Kings Charles.
Positivus TV was created in partnership with Lattelecom and Latvijas Radio, with assistance from some of the best experts from pieci.lv. The channel was available on all Lattelecom television platforms - interactive TV, over-ground TV and online TV with no additional costs. Positivus TV correspondents were Toms Grēviņš, Māra Kampernova and Artūrs Mednis.